Prabhala Ustavalu at Ambaji peta, Jagaanna Thota, Dr.B.R.Ambedkar Konaseema District

Festivals in Konaseema are different. The festivals held here every year have a special feature Especially Prabhala Tirtha. Kanuvindu Utsava is held for three days by passing Prabhas across the ponds and moving forward as pota competition. It is said that these festivals are being held for over 400 years. Villagers compete by displaying huge prabhas with mela talas. Prabhala Utsavam can be said to be special as tourists come from all over the state to witness the Prabhala Jatara. Another peculiarity here is that Gangalakurru and Gangalakurru Agraharam Rudraprabhas have to cross Godavari Paya and Kaushika in between to reach this garden. Two eyes are not enough to see the courage of those villagers who bring the Gangalakurr Prabhas from the canal saying "Harahara". The scene of Prabha bringing 30 people into the garden from the canal brings tears to the eyes of the viewers and before coming to the canal, those lights have to pass through the paddies. Even if the respective farmers come treading the crops in the fields, they consider it auspicious for the Parameshwara to pass through their fields without bothering them. Apart from Konaseema people settled all over the world, people from different parts of the country and abroad come and visit this festival. It is customary for many people to come to these festivals in traditional attire, on bullock carts covered with green coconut mats. The sight of young people who have settled in foreign countries reaching here on Kanuma day and carrying Prabha themselves is a sight to behold. As these Ekadasa Rudras meet here once a year, this garden has gained special importance. It is the measure of Ekadasarudru. According to Hindu Dharma Shastras, Ekadasharudras are found in one place in the whole world, this whole earth is one place. It is in Konaseema, which is like Vedasema. Loka Kalyanardham It is said that the Shivas of these eleven villages meet in Jaggannatota.