Aadi Thiruvathirai - Arulmigu Peruvudaiyar Temple, Gangaikonda Cholapuram

The Arulmigu Peruvudaiyar Temple has been recognised by UNESCO as a World Heritage Site. Every year in the month of Aadi, the Aadi Thiruvadhirai festival is celebrated to honour the birth anniversary of Rajendra Chola. "Thiruvathirai" - the birth star of Lord Shiva is one among the 27 nakshatras according to the Hindu astrology. This remarkable festival is held by the Department of Tourism, Tamil Nadu and the Department of Hindu Religious and Charitable Endowments to honour the contributions of this legendary King.During this festival, the idol of the King Rajendra Chola is adorned with vibrant silk robes and aromatic flower garlands. Professional performers are invited from the surrounding villages to perform on an outdoor stage that has been set up in the avenue of the Arulmigu Peruvudaiyar Temple. The festival includes various Carnatic music programs and therukoothu(road shows). The professional “therukoothu” artists conduct a storytelling show depicting the various achievements of Rajendra Chola. Each year, thousands of spectators attend this wonderful festival to praise the King Rajendra Chola's accomplishments.