celebration of Annual Swachhta Hi Sewa

Department of Tourism, Jammu in association with concerned chief Executive officers, jurisdictional AD’s, TOs and ATOs celebrated annual Swachhta Hi Sewa (SHS) from 15 September to 2nd October, 2023 under which a series of events were organised and conducted under the theme of garbage free India particularly on 1st and 2nd October 2023. Under this initiative cleanliness drives, swatches pledges, yoga campaigning, drawing competitions, and workshops on homestays were thoughtfully planned and carried out across several prominent tourist sites / destinations ,identified places and critical ASI sites in the respective districts like Jammu: Mubarak Mandi, TRC Jammu, Yatri Niwas Bhagwati Nagar Jammu, TRC Railway Station and Suchetgath. Rajouri: Dhanidhar Fort, Dudhadhari Temple, Eco Park at Guran Top, Fatehpur Shrine Sain Ganji Sahib, Pilgrimage site, Shifa Pani and Tourist Office Rajouri. Poonch:DKG Eco Tourist Huts, Bufliaz Near Tourist Hut, Noori Chamb Waterfall and Base Camp/Park at Chandimarh Reasi: Aghar Jitto, Shalimar Park, Katra / TRC Katra, Baradari, Ransoo and Kheral. Ramban:Patnitop, Sansar,Batote, Tourist Office Batote, Tourist Office Banihal and Tattapani Doda: TRC Dandi,Jai Valley,Gatha Lake, Nalthi Resort and Ghata Lake Kishtwar: Chowgan Ground,Mughal Maidan, TRC Kishtwar and Chowgan Samba: Mansar office, huts & Mahorgarh and Transit camp, Diani Kathua: Transit Camp, logate and Sarthal. Udhampur: Pancheri, Tourist office Udhampur, Kud office and periphery The events and activities were taken by actively involving tourism officials, ,locals , students, common masses, various stakeholders ,tourist guides with aim to promote swadeshi and cleanliness concept along with advocating for environmental preservation, elevating tourism experiences, nurturing Community involvement along with significance of sustainable homestays and environmental conservation concepts emphasizing the crucial role of responsible tourism practices and sensitizing the people about importance of cleanliness.