Anthurium Festival

Anthurium Festival The most popular festival celebrated in Mizoram, the Anthurium Festival is a successful tourism promotion venture of the Tourism Department. This three-day festival is held annually at the Tourist Resort Reiek, located in Reiek, a quaint and picturesque village which is about an hour's drive from the state's capital, Aizawl. Truly representing the state, it is celebrated as a festival amidst nature during the peak season of the beautiful and exotic anthurium blossom. Best described as an extravaganza of culture, music, dance, games, fashion shows, handloom and handicrafts exhibitions, and traditional cuisines, it is set against the majestically verdant backdrop of Reiek Mountain, blooming in a kaleidoscope of colourful anthurium flowers. The inception of the Anthurium Festival is the large-scale production of anthurium flowers by the Mizo womenfolk. It is because of the efforts of the Horticulture Department, Government of Mizoram, that the anthurium flowers grew to be so popular. Serving as an initiative to help support housewives to become financially independent, this cultivation instantly gained popularity and eventually led them into the export business. The cut flowers are of the highest standards as compared to the rest of the country. Thus, came the establishment of the Zo Anthurium Growers Society in Mizoram. These cut flowers are exported to various parts of the country and even abroad. The Tourism Department, in collaboration with the Horticulture Department, launched the Anthurium Festival in 2006 to recognize and popularize this movement